The mission of Bird College is to preserve and build upon its reputation for excellence as a leading and unique provider of vocational education and training in dance, music and theatre performance.

Six key principles support this mission:

• The recruitment, without prejudice, of the most talented students, who show the necessary passion for their craft and whom the College prepares for distinctive, life-long careers in the performance industry as articulate, creative and versatile artists.
• The setting of demanding training programmes within a nurturing environment in which each student is treated equally and as an individual artist, and where his/her talent is respected in order to steer personal ambitions regardless of any differences.
• The work of the College is closely aligned to the profession and securely rooted within the community sector, and draws upon and contributes to the expertise of the specialist vocation training sector.
• The regular review of programmes, partnerships and operations which ensures their worth in order to provide meaningful opportunities for students and a dynamic workplace for staff.
• The recruitment of the best staff, each an expert in his or her own field.
• An organisation that is well-managed, open and accountable, and gives all staff and students a voice.